Launch Chat with new AI and enterprise features

Launch Chat with new AI and enterprise features

Team Size 104

Tablet with keyboard case on desk displaying a Gmail chat interface, next to a closed laptop and a glass vase with bamboo stalks.

Challenge

In 2017, Workspace was losing market share to faster-moving rivals.

$200M ARR

50K Teams

Solution

We helped retain Workspace customers by launching Chat, adding new enterprise features, and differentiating with AI.

Chat Launch

After 2 years of delays, the team launched Chat in their first 90 days with new features including AI automations and Channels.

Material 2 Upgrade

The team upgraded Chat's usability, accessibility, and visual design to increase user satisfaction.

Before
After

Team Impact

Leadership improved the team's delivery velocity and employee satisfaction with new operating workflows and cultural rituals.

Google I/O Launch

The launch was featured at Google I/O and resulted in meaningful user growth and retention.

Chat in Gmail

We seamlessly integrated Chat's new features into Gmail to improve bundled communication.

Workspace AI & Inclusive features

The team shipped 4 new features and 2 frontier prototypes.

Smart Replies

90% model accuracy on day 1 with AI trained on billions of conversations over 10+ years.

Inclusive Reactions

Smart emoji recommendations and inclusive skin tones for different audiences.

AI Illustration

We prototyped with Google Brain's neural nets and text to image experiments.

Auto Translate

We tested GCP's auto translate functionality.

Focus Status

We muted notifications for deep work.

Calendar Status

We auto-updated Chat & Gmail status from calendar data.

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